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Modeling the Effect of Quota Sampling on Online Fieldwork Efficiency: An Analysis of the Connection between Uncertainty and Sample Usage

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Ochoa, C., & Porcar, J. M. (2018). Modeling the effect of quota sampling on online fieldwork efficiency: An analysis of the connection between uncertainty and sample usage. International Journal of Market Research, 60(5), 484–501. https://doi.org/10.1177/1470785318779545

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