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Netnographic Analysis: Understanding Culture through Social Media Data

Published by admin on April 21, 2021April 21, 2021

Kozinets, R., Dolbec, P. & Earley, A. (2014). Netnographic analysis: understanding culture through social media data. In The SAGE handbook of qualitative data analysis (262-276). SAGE Publications Ltd, https://www.doi.org/10.4135/9781446282243

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